Seiji Ishii | Writer, editor, and outdoor athlete

Stories that help outdoor brands connect with the people who use their gear.

I help outdoor and performance brands tell their stories through email campaigns, product education, website copy, and ongoing content. I bring firsthand experience as a rider, athlete, coach, and journalist to the work.

I’ve spent more than 25 years coaching national champions and professional athletes. Along the way, I’ve tested gear and pursued adventures on motorcycles, bicycles, mountains, and climbing routes. I was Editor at Large at GearJunkie and Editor in Chief at The Feed. I bring that experience to stories that make technical details clear and connect with the people who use the products.

Need help telling your brand’s story?

You know your products and the people you make them for. I help turn that knowledge into useful, engaging content, from launch emails and product stories to the ongoing communication that keeps your brand connected to its customers.

For brand projects, editorial assignments, and freelance writing, get in touch: seiji@seijisays.com